Contagious Why Things Catch On
Contagious Why Things Catch On By Jonah Berger. In this book, Berger reveals the secret science behind word of mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from products and services to policy initiatives and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheese steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender.
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