Our Reading List

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1. Rules for Revolutionaries - Guy Kawasaki

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Guy Kawasaki, CEO of garage.com and former leader at Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, “Rules for Revolutionaries” will empower you to turn your dreams into reality and your reality into success.


2. How to Win Friends and Influence People - Dale Carnegie

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For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives. Learn the three fundamental techniques in handling people, the six ways to make people like you, the twelve ways to win people to your way of thinking and the nine ways to change people without arousing resentment.


3. Whatever Happened to Penny Candy? - Richard J. Maybury

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In “Whatever Happened to Penny Candy?” Richard Maybury uses historical events from Ancient Rome to explain economic principles. This clearly written book about economics is a remarkably easy and fun explanation of investment cycles, velocity, business cycles, recessions, inflation, the demand for money and more. This book makes good reading for students, business people and investors.


4. Economics In One Lesson - Henry Hazlitt

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This book reduces the core of economic perspective to two great insights in one lesson: economics consists of looking not only at the short-term results of economic policy but at the long-term ones also, and consists at looking at the effects of policy not just on some groups but all groups.


5. Put Your Dream To the Test - John C. Maxwell

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What's the difference between a dreamer and someone who achieves a dream? According to best-selling author Dr. John Maxwell, the answer lies in answering ten powerful, yet straightforward, questions. Whether you've lost sight of an old dream or you are searching for a new one within you, “Put Your Dream to the Test” provides a step-by-step action plan that you can start using today to see, own, and reach your dream.


6. The Speed of Trust - Stephen M. R. Covey

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Stephen M.R. Covey shows how trust, and the speed at which it is established with clients and employees, is essential to a successful organization. For business leaders and public figures in any arena, “The Speed of Trust” offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship, from the most personal to the broadest, most indirect interaction, and how to establish trust immediately so that you and your organization can forego the time–killing, bureaucratic check–and–balance processes so often deployed in lieu of actual trust.


7. Built to Last - Jim Collins and Jerry I. Porras

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Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of their top competitors. This books explains what makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history.


8. How I Raised Myself From Failure To Success In Selling - Frank Bettger

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When Frank Bettger was twenty-nine, he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside “How I Raised Myself from Failure to Success in Selling.” Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected.


9. Think & Grow Rich - Napoleon Hill

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“Think and Grow Rich,” first published during the Great Depression, is a personal development and self-help book by Napoleon Hill. While its title implies that this book deals with how to attain monetary wealth, the author explains that the philosophy taught in the book can be used to help people succeed in all lines of work and to do or be almost anything they want.


10. The Magic of Thinking Big - David J. Schwartz

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“The Magic of Thinking Big” lets you dream above your wildest wishes and become what you were meant to become.


11. Rich Dad, Poor Dad - Robert Kiyosaki & Sharon Lechter

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“Rich Dad Poor Dad” tells the story of Robert Kiyosaki and his two dads. One is his biological father and the other is father of his best friend, his rich dad. In this book he details the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.


12. The Cash Flow Quadrant - Robert Kiyosaki & Sharon Lechter

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This work will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others.


13. Acres of Diamonds - Russell Conwell

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Why was Russell Conwell, the founder of Temple University, referred to as “the penniless millionaire?” This, along with other questions, will be answered in this book that contains Conwell's classic “Acres of Diamonds” message. You will discover how this lawyer, minister, writer, educator, and diplomat who represented the “City of Brotherly Love” left a legacy that is still changing countless lives today. His famous “Acres of Diamonds” message will also challenge you to seek opportunities to find true wealth right in your own backyard without getting sidetracked by selfishness and greed.


14. As a Man Thinketh - James Allen

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Drawn from the Biblical text which reads, “As a man thinketh in his heart, so is he,” James Allen’s work “As a Man Thinketh” has been for over a century a guide and inspiration for those who need direction and to find their path in life. Allen makes the bold yet simple assertion that a man can be successful if he thinks it’s so, and a man will fail if he thinks he will fail. This timeless message of hope and empowerment compels readers to stand up and take responsibility for their own success.


15. The Winner Within - Pat Riley

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Not only was Pat Riley a winning pro basketball coach, but his speeches before hundreds of corporations, from ARCO to AT&T to Toyota, have earned him the title of "America's Greatest Motivational Speaker." “The Winner Within” is his formula for success. It is a book about winning, leadership, mastery, change, and personal growth, based on understanding and controlling the shifting dynamics of a team, that is, any team, whether it is a small company or a giant corporation, a family, a city, or a group of athletes.


16. The Seven Habits of Highly Successful People - Stephen R. Covey

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This book has guided generations of readers for the last 25 years. Presidents and CEOs have kept it by their bedsides, students have underlined and studied passages from it, educators and parents have drawn from it, and individuals of all ages and occupations have used its step-by-step pathway to adapt to change and to take advantage of the opportunities that change creates. Learn the habits that improve lives.


17. First Things First - Stephen R. Covey

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“First Things First” can help you understand why so often our first things aren't first. Rather than offering you another clock, “First Things First” provides you with a compass, because where you're headed is more important than how fast you're going.


18. 21 Irrefutable Laws of Leadership - John C. Maxwell

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What would happen if a top expert with more than 40 years of leadership experience were willing to distill everything he learned about leadership into a handful of life-changing principles just for you? It would change your life. John C. Maxwell has done exactly that in “The 21 Irrefutable Laws of Leadership.” Maxwell has combined insights learned from his thirty-plus years of leadership successes and mistakes with observations from the worlds of business, politics, sports, religion, and military conflict. The result is a revealing study of leadership delivered as only a communicator like Maxwell can.


19. Developing the Leader Within You - John C. Maxwell

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In this Christian Leaders Series edition of this John Maxwell classic, you will discover the biblical foundation for leadership that Maxwell has used as a pastor and business leader for more than forty years. These same principles and practices are available for everyday leaders in every walk of life. It is a lofty calling to lead a group, a family, a church, a nonprofit, a business, and the timeless principles in this book will bring positive change in your life and in the lives of those around you.


20. The Millionaire Next Door - Thomas J. Stanley

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The bestselling “The Millionaire Next Door” identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy people in this country don't live in Beverly Hills or on Park Avenue, the truth is, they live next door.


21. The E-Myth - Michael E. Gerber

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Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.


22. The New Life Insurance Investment Advisor - Ben G. Baldwin

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Life insurance doesn't have to be complex or intimidating. Ben Baldwin's completely revised and updated guidebook makes it clear and logical, discussing how to analyze insurance products based on their investment merits and best overall financial returns. This clear, authoritative resource for consumer insurance information covers the pros and cons of Internet purchases, techniques to use capital within a policy, the fixed premium feature, insurance for different stages of life, and the new emergence of "immediate annuities."


23. The Greatest Salesman in the World - Og Mandino

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He was a legend two thousand years ago. This book, that tells the story of a camel boy named Hafid, who is sent by his master, the great caravan merchant Pathros, to sell only one robe to prove his potential.


24. How to Master the Art of Selling - Tom Hopkins

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“How to Master the Art of Selling,” teaches how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently.


25. Selling the Dream - Guy Kawasaki

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Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called “evangelism.” Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. This book will teach you how to become a raging, inexorable thunder lizard of an evangelist, a leader whose words will never fall on deaf ears again.


26. The ABC’s of Building a Business Team That Wins - Blair Singer

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“The ABC's of Building a Business Team That Wins” will show you how to attract the best team players for your business, ensure that all team members operate at peak performance, take ordinary people and turn them into champions, instill loyalty and confidence in your team so that they stick together under pressure, eliminate stressful "people problems" in your business once and for all, use pressure as your friend to produce extraordinary results, and build championship teams in the workplace, in your community and at home.


27. The New One Minute Manager - Kenneth Blanchard & Spencer Johnson

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As compelling today as the original was thirty years ago, “The New One Minute Manager,” a classic parable of a young man looking for an effective manager, is more relevant and useful than ever. In their concise, easy-to-read story, Blanchard and Johnson teach readers three very practical secrets about leading others and explain why these techniques continue to work so well.


28. Who Moved My Cheese - Spencer Johnson

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Most people are fearful of change because they don’t believe they have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Spencer Johnson shows us that what matters most is the attitude we have about change. This book offers helpful tools to aid in successfully managing change in your life.


29. The One Minute Millionaire - Mark Victor Hansen and Robert G. Allen

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The lessons in “The One Minute Millionaire” are not just about becoming a millionaire, they are about how to ethically make, keep, and share your wealth. Whether your goal is less than a million dollars or that amount many times over, there’s never been a better time to achieve abundance. In these turbulent times, these lessons will show you how to recover from financial loss and rebound with renewed enthusiasm into financial security and prosperity.


30. Good to Great - Jim Collins and Jerry I. Porras

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Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years. Why did one set of companies become truly great performers while the other set remained only good? You will find the answer in this book.


31. Jack Straight from the Gut - Mark Victor Hansen and Robert G. Allen

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They called him Neutron Jack. They called him the world's toughest boss. And then Fortune called him "The Manager of the Century." In his twenty-year career at the helm of General Electric, Jack Welch defied conventional wisdom and turned an aging behemoth of a corporation into a lean, mean engine of growth and corporate innovation. In this autobiography, Jack Welch takes us on the rough-and-tumble ride that has been his life. And although it chronicles billion-dollar deals, Jack is ultimately a story about people, from a man who based his career on demanding only the best from others and from himself.


32. Grinding It Out - Ray Kroc

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Ray Kroc was 52 when he met the McDonald brothers and opened his first franchise. Now meet the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.

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About Muse Illuminate

Muse Illuminate is a company thats on a mission to help guide people that are lost on their path to fulfillment and success. Our team knows what its like to feel frustrated in our quest of finding ourselves and excelling in our business and ideas. After years of research we learned that the key ingredient in moving forward in life is the right mentorship and guidance. So we got together with a team of experts and created a monthly subscription box that is filled with personal development worksheets, Exclusive business webinars, New York Times Best Seller personal development and business books and 3-5 awesome gadgets for you to use. If you're someone that wants to grow in their business, wants to develop themselves and needs direction then you're in the right place! Check out our page for more information. 

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